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New Product Development

Longshawe’s in-house design department  focuses on recognising trends in the market place, both in the personal care industry and in the fringe cultures which influence and drive consumer purchase. We take these trends and look at how we can translate them into beauty products and brands for the mass market.

Working closely with our sister company, Collcap, we ensure these designs or concepts can be taken from render through to prototype model within days of receiving the CAD designs. This service provides our customers with a rapid turnaround and speed to market that is needed into today’s ever-changing, fast paced beauty industry.

Longshawe is focused on delivering to market brands with a unique voice and a strong attitude towards the competitive market place. With a young and dynamic team of designers and technicians, we look to every walk of life for influences on upcoming trends. This creative process is fluid and always in motion.

From catwalk to street culture, from technology to the luxury market, the world around us acts as inspiration to guide and direct the new product development process, backed up with a team of experts in formula development, packaging and filling to ensure each brand provides desirable products of the highest quality.

Combining these skills with our experience, retail relationships within the company and our product development expertise, we are able to deliver relevant, on trend and consumer-focused brands which carve a strong position in their sectors.

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Longshawe

Leekbrook Industrial Estate,
Leek, Staffordshire, UK
ST13 7AP

+44 (0) 1538 373683
+44 (0) 1538 398041

Longshawe Packaging Limited

Terms and Conditions

Longshawe Packaging Limited is a company registered in England and Wales with company number 01843099. VAT registration number: GB 2953 601 44
Unit R Brooklands Way, Basford Lane Industrial, Leek, Staffordshire ST13 7QF